Celebrating Female Founders This Women’s History Month: Brands Empowering Moms and Families

March marks both International Women’s Day and Women’s History Month, a time to celebrate the achievements of women across industries and highlight the entrepreneurs shaping the future. This month, we’re spotlighting a group of inspiring female founders whose innovative brands are helping make everyday life easier for mothers, families, and households everywhere.

From travel solutions for families and non-toxic home care to thoughtful parenting tools and beautifully designed baby essentials, these women are building businesses rooted in purpose. Many of them are mothers themselves, using their experiences to create products that support and empower other women along their journeys.

Below are several standout founders and the brands making a meaningful impact this March and beyond.

Kristina Godfrey— Founder, Godfrey Social PR (GSPR)

Kristina Godfrey is the Founder and CEO of GSPR, a leading public relations agency known for its strategic approach to brand storytelling and media placement. With over 25 years of experience in marketing and communications, Godfrey has built a career defined by strong client relationships, thoughtful positioning, and results-driven campaigns.

At GSPR, she leads the team across brand strategy, campaign development, and execution, while also overseeing team management and new business growth. Her expertise lies in elevating brands through impactful storytelling and securing meaningful visibility in today’s competitive media landscape.

Throughout her career, Godfrey has helped secure top-tier coverage for her clients in outlets including Good Morning America, VOGUE, The View, Well + Good, and The Today Show, among others—cementing her reputation as a trusted leader in the industry.

Based in Newport Beach, California, she balances her role as a founder with family life alongside her husband and three energetic boys, 

Fran Maier — Founder & CEO, BabyQuip

Fran Maier is widely recognized as a “super founder,” best known for co-founding Match.com before becoming the Founder and CEO of BabyQuip, the country’s leading baby gear rental service. With more than 25 years of experience building successful B2B and B2C internet businesses, Maier has continued to champion innovation while helping modern families travel more easily.

BabyQuip allows parents to rent clean, safe, and insured baby gear at travel destinations, eliminating the stress of hauling bulky equipment through airports and hotels. The award-winning service provides thousands of essential items—from cribs to strollers—delivered directly to families wherever they’re staying.

Beyond her work at BabyQuip, Maier is an outspoken advocate for women in entrepreneurship and leadership, frequently speaking about opportunities for women in the collaborative economy and serving as an advisor to numerous startups.

Carol Mehas — Founder & CEO, arbOUR

Carol Mehas founded arbOUR, a plant-based, non-toxic cleaning and laundry brand, after years of experience as a senior product development and marketing executive at beauty giants including L’Oréal, Sephora, and Estée Lauder.

A mother of three (and one dog), Mehas has always believed in finding “a better way.” That philosophy led her to create cleaning products that are powerful enough for real homes but safe for people, pets, and the planet.

Manufactured in the United States, arbOUR’s formulas combine commercial-grade effectiveness with eco-conscious ingredients. One standout product is the arbOUR Everyday Spray ($10.50)—a versatile cleaner designed to tackle daily messes while remaining gentle on surfaces and safe for families.

Joy Kosak — Co-Founder, Simple Wishes

Joy Kosak is a mother of three boys and co-founder of Simple Wishes, a brand dedicated to supporting mothers throughout their breastfeeding journeys and beyond.

Together with her sister and business partner Debra, Kosak built the company to create thoughtfully designed essentials—from bras and apparel to personal care products—that help make breastfeeding more comfortable and accessible.

For more than a decade, Simple Wishes has cultivated a supportive community of mothers who share both the joys and challenges of early parenthood. One standout item from the brand include the SuperMom Silhouette Hands-Free Pumping & Nursing Bra($44.90) —designed to combine comfort, function, and style for modern moms.

Susie Stubbs — Founder & CEO, Totter + Tumble

Susie Stubbs founded Totter + Tumble after struggling to find a play mat that was both practical for her children and visually appealing in her home.

With a background in education and a strong interest in child development, Stubbs knew how much time babies and toddlers spend playing on the floor. Yet the typical foam puzzle mats on the market didn’t match the aesthetic of her newly decorated home.

Determined to find a better solution, she launched Totter + Tumble, built around four founding principles: simple, stylish, supportive, and safe.

The brand’s luxurious memory foam play mats, like the Charmer Play Mat ($279), combine design-forward patterns with cushioned support—making them equally suited for family playtime and modern interiors.

Tara Ballentine — Founder, Bright Littles

Austin-based entrepreneur Tara Ballentine created Bright Littles after realizing there were few tools to help parents talk with their children about big topics in an age-appropriate way.

As a mother raising her daughter in a rapidly changing world, Ballentine wanted to create meaningful ways to explore complex subjects—from social justice to global events—through thoughtful conversations at home.

The result is Bright Littles’ Conversation Cards ($19.95), a series of engaging prompts designed to help families connect, ask questions, and learn together. The cards encourage curiosity and empathy while helping parents navigate important discussions with their children.

Haily Meyers — Founder, Lucy Darling

When graphic designer Haily Meyers was pregnant with her first child, Lucy, she began creating milestone sticker sets to document the special moments of pregnancy and early parenthood.

Those designs quickly resonated with other parents, inspiring Meyers and her husband Kevin to launch Lucy Darling in 2012 with just three sticker sets.

Today, the brand has grown to offer more than 300 products, including memory books, baby gifts, nursery décor, and keepsakes designed to help families celebrate and preserve meaningful milestones.

One popular item is the Loveys ($29.99)—soft, comforting companions for babies and toddlers.

Isabella Howe — Founder, Flat Lay Co.

Engineer turned entrepreneur Isabella Howe founded The Flat Lay Co. in 2017 after recognizing a simple but universal problem: makeup bags are notoriously difficult to organize.

Her innovative solution—a drawstring makeup bag that opens completely flat—quickly transformed daily beauty routines for customers worldwide.

Today, Flat Lay Co. is a global leader in beauty storage solutions, with products stocked in major retailers including Harrods, Boots, Sephora UK, and ASOS. Howe’s thoughtful designs combine engineering precision with aesthetic appeal, creating beauty accessories that bring organization and ease to everyday life.

Supporting Women-Led Brands

These founders represent the creativity, resilience, and innovation driving women-led businesses today. As mothers, entrepreneurs, and leaders, they are creating products that not only solve real problems but also help empower other women and families.

Throughout Women’s History Month, supporting brands founded by women is one meaningful way to celebrate the progress women continue to make in business and beyond.

Founders are available for interviews and thought leadership opportunities, and product samples are available upon request. Please reach out to GSPR to inquire or follow these women on LinkedIn.