Proof in the Placement

Our case studies showcase the strategy, creativity, and execution behind some of our most impactful brand campaigns and relationships.

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MORI

From UK Newcomer to Luxe Parenting Staple

MORI is a UK-based premium babywear and essentials brand known for its buttery-soft fabrics, organic materials, and elevated, minimalist design.

  • In 2019, MORI set out to break into the U.S. market with a clear goal: become a trusted, elevated brand among modern parents and grow into a household name.

  • We led MORI’s U.S. launch with a high-touch PR strategy focused on founder-forward storytelling, top-tier press outreach, and thoughtful influencer and celebrity seeding. Messaging centered on the brand’s premium quality, sustainability, and aspirational lifestyle—maintaining its luxe European identity in a new market.

    • Media placements in VOGUE, Glamour, Babylist, What to Expect, and more

    • Organic celebrity tags from Kourtney Kardashian, Hilary Swank, Rocky Barnes, and Jenna Johnson

    • Generated billions of impressions across digital and print media

    • Supported award wins and major retail expansion (Nordstrom, Neiman Marcus, Bloomingdale’s, Maisonette)

    • Built seasonal buzz around capsule collections and matching family pajamas

  • MORI’s U.S. presence evolved from a quiet debut to a thriving, press-worthy brand. Our 6+ year partnership has helped sustain their momentum and cultural relevance year-round.

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Stylized white script name 'Janet Rae Orth' with a decorative butterfly illustration to the left on a black background.
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Janet Rae Orth

Building a Trusted Media Expert in Spiritual Wellness

Janet Rae Orth is a spiritual guide, intuitive healer, and holistic wellness mentor who sought greater visibility and credibility beyond her existing client base.

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  • When Janet began working with us, she had little to no press coverage and limited public awareness. Our goal was to establish her as a recognized expert in spirituality, symbolism, and intuitive wellness—while supporting the growth of her business and retreat offerings.

  • We launched a media-forward PR strategy to position Janet as a thought leader in the spiritual space:

    • Built relationships with top-tier editors in wellness and lifestyle

    • Secured regular quotes and expert insights in high-reach national outlets

    • Booked podcast features to deepen her connection with niche audiences

    • Encouraged consistent press amplification across social platforms and LinkedIn

    • Leveraged each placement into brand growth, retreat bookings, and media momentum

    • Expert commentary featured in Yahoo! Life, Parade, Better Homes & Gardens, TODAY, Well + Good, and more

    • Breakout media voice on topics like angel numbers, aura reading, intuitive healing, and holistic self-care

    • Podcast interviews on The Sweetest Little Life, Womanhood Unwrapped, and Mary Kaye’s Positivity Podcast

    • National syndication across MSN, Yahoo!, and AOL, generating millions of impressions

    • Organic growth on Instagram, boosted retreat interest, and elevated brand presence across platforms

  • Janet has become a trusted media source—regularly approached by editors for her expertise on spiritual and symbolic topics. By transforming press into influence, she now stands out as a recognizable leader in the holistic wellness space, with real business results to show for it.

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Belly Bandit

Transforming a Category Leader into a Household Name

Belly Bandit, founded by three sisters and beloved by celebrities, is a category-defining brand known for its postpartum wraps and maternity support gear.

  • Despite a loyal following, Belly Bandit lacked broad media validation and consumer education. Many new moms didn’t understand the benefits of postpartum wraps or the brand’s purpose. We needed to build credibility, educate the market, and position Belly Bandit as a must-have for modern motherhood—without losing its premium edge.

  • We launched a full-scale PR strategy focused on expert-backed education, founder storytelling, and ongoing product-driven campaigns to keep the brand top of mind.

    • Enlisted endorsements from OBGYNs, midwives, and fitness experts

    • Elevated the founders as authentic, visionary voices in the motherhood space

    • Secured long-tail, SEO-friendly press for lasting brand discovery

    • Leveraged celebrity fans (Kourtney Kardashian, Molly Sims, Kelly Rowland, and more) for ongoing buzz

    • Created a 360° campaign approach across gift guides, influencer seeding, launch moments, and registry features

    • Awards and top-tier coverage from TIME, Glamour, What to Expect, The Bump, Forbes, Cosmopolitan, and more

    • Hero products like the S.O.S. Pillow and Mother Tucker Leggings featured year after year across major outlets

    • Billions of impressions across press and influencer campaigns

    • Helped scale the brand’s retail presence and reinforce category leadership

  • The wraps and S.O.S. Pillow remain a standout products — all award-winning and consistently covered on the market. Launched years ago, they still earns new praise and placements annually, proving the lasting impact of well-executed PR.

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