How We Built a 90+ Placement Press Portfolio for "The Practical Intuitive" Janet Rae Orth
Inside Godfrey Social PR's Expert Visibility Program — and what compounding press coverage looks like over three years of strategic pitching.
The Expert
Janet Rae Orth is an internationally renowned intuitive, energy healer, and spiritual coach with over 30 years of experience helping people cut through life's noise to find clarity, healing, and direction. A former accountant whose spiritual awakening changed her path, Janet is known to her clients as "The Practical Intuitive" — blending business pragmatism with deep spiritual wisdom to make intuitive concepts grounded, accessible, and useful.
Janet has worked with Fortune 500 CEOs, celebrities, professional athletes, and people from every walk of life. As the first intuitive ever hired by Canyon Ranch founder Mel Zuckerman, she spent over a decade there before joining Miraval Resort in Tucson, where she continues to lead private readings, workshops, and an annual manifesting immersion. She conducts more than 900 readings annually, with clients returning to her for decades.
In other words: Janet has the credentials and the wisdom. What she needed was a way to amplify her authority beyond word-of-mouth — to make sure the right journalists, editors, and producers knew exactly who to call when they needed an expert voice on intuition, energy, and spiritual practice.
That's where Godfrey Social PR came in.
The Goal
When Janet partnered with GSPR, the vision was clear:
Establish Janet as the go-to media expert on intuition, energy work, spiritual symbolism, and modern wellness
Build a press portfolio she could leverage across her website, social platforms, and brand storytelling — turning each placement into compounding credibility
Support the long-term arc of her career
This isn't a one-and-done campaign. It's the kind of patient, strategic visibility work that builds an expert into a household name in their category.
The Strategy
Expert PR is fundamentally different from brand PR. Brands pitch products. Experts pitch perspective. Here's how we approached Janet's program:
We built a topic library that mapped to what journalists were actively searching for. Janet's expertise spans intuition, energy healing, spiritual signs, animal symbolism, dream work, energetic boundaries, manifesting, and more — a wide enough range to be relevant to dozens of editorial verticals, but anchored by a clear point of view.
We positioned Janet as a "Practical Intuitive." Her differentiator — the former-accountant turned 30-year intuitive — is editorial gold. Journalists love an expert with a story. We led with that positioning in every pitch, every quote opportunity, and every podcast outreach.
We pitched proactively and reactively. Proactive: we identified the trending spiritual and wellness topics editors were covering and offered Janet's perspective in real time. Reactive: we built relationships with editors who actively source experts — so Janet's name became the one they thought of first when a relevant story crossed their desk.
We leveraged seasonality and cultural moments. Halloween, Valentine's Day, New Year intention-setting, spring cleaning energy, Mercury retrograde — every cultural touchpoint became a pitch opportunity. The result: Janet shows up in editorial coverage across nearly every month of the year.
We focused on outlets with both reach and longevity. A quote in Yahoo!life or Country Living doesn't just hit big in the moment — it lives in search results, syndicates across networks, and becomes a credibility asset Janet leverages indefinitely.
The Results
Over the course of Janet's program, we've secured:
90+ press placements across consumer lifestyle, wellness, and spirituality media
50+ unique outlets — from major national publications to niche category leaders
Sustained, near-monthly coverage for three-plus years and counting
Multiple syndicated features that compound reach across publishing networks (a single Yahoo!life feature, for example, often re-publishes across MSN, AOL, Yahoo, and partner sites)
Standout placements include:
Yahoo! Life — 8 features and counting, including "What It Means When You See a Cardinal," "The Fascinating Meaning of Angel Number 919," and "What Is the Spiritual Meaning of a Woodpecker?"
Parade — 6 features including "What Is an Aura? A Beginner's Guide to Aura Colors and Meanings"
AOL — 5 features, syndicated to massive audiences
Well + Good — 5 features on intuition, manifesting, and spiritual practice
Country Living — 4 features, including coverage of animal symbolism that consistently performs in search
MSN, DailyOM, HuffPost, New York Post, Tom's Guide, Hindustan Times, Hola!, Insider, Bold Journey, The Good Trade — a consistent presence across some of the most-read consumer outlets in the world
Podcast bookings — including features like "Midlife Intuition, Energy Healing & Psychic Truths" on Hot Women Wanted
The topical range is just as impressive as the outlet list: Janet has been quoted as the expert voice on auras, animal symbolism, angel numbers, shadow work, twin flames, synchronicities, energy protection, and more. That breadth makes her the kind of expert editors keep coming back to.
The Ripple Effect — How Janet Leverages Her Press
This is where Janet's program becomes a master class in making press work for you. Coverage is just raw material. The magic is what you do with it.
On her website: Janet maintains a dedicated Press page showcasing her media features. The "as seen in" credibility is one of the first things a prospective client encounters — instantly signaling that this isn't a generic spiritual practitioner; this is a trusted, recognized expert.
On Instagram: With nearly 15,000 followers, Janet shares her press placements as carousels and Reels, turning every feature into a content pillar that reinforces her expertise to her existing audience and attracts new followers searching her topics. s.
On TikTok and YouTube: Janet uses her press credibility to anchor her short-form video content — "as featured in Yahoo, Parade, AOL, and Well+Good" is a social-proof line that builds trust within seconds of someone landing on her video.
For client acquisition: Janet's resort clients at Miraval, her private clients worldwide, and her workshop and immersion attendees all come into her practice already familiar with her work — because her name has been showing up in the publications they read for years.
This is what we mean when we say press is a long game. Each individual placement matters less than the cumulative weight of dozens of them — building the kind of authority that supports books, brand deals, speaking gigs, and a thriving practice for years to come.
What This Means for You
If you're an expert, thought leader, founder, or author wondering whether PR is worth it, here's the honest answer: PR is exactly what builds the credibility that makes everything else easier.
It makes book launches land. It makes speaking gigs come to you. It makes prospective clients say "yes, I know who you are" before they ever book a call. It builds the search authority that makes your name surface in Google and AI results when someone looks for an expert in your space.
But it requires patience. It requires consistency. It requires a strategic team that knows which editors cover what, when to pitch what, and how to position you so you become the first name journalists think of in your category.
Our Expert Visibility Program is built for exactly this — a streamlined six-month retainer designed to put your name and expertise in front of the journalists, editors, and podcast producers who shape your industry's conversation.
If you have a book on the horizon, a practice to grow, or a personal brand to elevate, now is the right time to start.
Let's connect → info@godfreysocialpr.com