Looking Back on 2025: Five Moments That Defined Our Year
Every year has its standout moments — the ones that remind us why we love what we do. In 2025, those moments came in many forms: in-person connections, major media milestones, long-term strategy paying off, and a few pinch-me celebrity moments along the way.
From trade show floors to national headlines, here are five highlights that made 2025 such a meaningful year for our team and the clients we’re proud to represent.
1. The Power of Showing Up: In-Person Moments That Mattered
If 2025 reinforced anything, it’s that there’s no substitute for being in the room.
Expo West in March was one of our favorite moments of the year. Not only did it give us the chance to meet with clients face-to-face, but it also allowed us to immerse ourselves in the latest food, wellness, and lifestyle trends shaping the industry. We left inspired — and energized — by what’s next.
Beyond Expo West, we leaned into the value of in-person experiences throughout the year. A standout moment was attending the EWG Pop-Up in NYC, where we had the opportunity to support and visit our client VUIM Clinic during the activation. We also loved being on site when ChildLife Essentials sponsored the Mom Walk Collective Birthday Party Celebration, celebrating hundreds of moms and their littles. The GSPR team had the chance to connect directly with families, hearing firsthand why they love the brand — and why so many were excited to try it for the first time. These moments spent traveling, connecting, and experiencing brands in real life reminded us how impactful relationship-driven PR can be.
2. When Long-Term Strategy Pays Off: Chezik & Oprah
One of the most meaningful moments of 2025 was seeing past client Chezik Tsunoda founder of No More Under take part in an unforgettable opportunity: appearing on Oprah’s Book Club platform and meeting Oprah herself.
This moment didn’t happen overnight — it was the result of years of consistent storytelling that built on strong media momentum. Through ongoing national press, including morning show coverage, our client’s visibility and credibility continued to grow. That sustained presence helped elevate her profile in the media, ultimately leading to opportunities like this one.
3. Big Wins, Big Recognition: Awards & Industry Accolades
2025 was a standout year for recognition across our client roster, as we supported brands through major award wins and meaningful industry acknowledgment that reinforced their credibility and leadership.
BabyQuip and founder Fran Maier received more than seven top-tier awards in 2025 from leading outlets including Inc., Forbes, and more — making it a standout year for recognition across our client roster. One highlight was seeing BabyQuip honored by Good Housekeeping with a Family Travel Award, celebrating the brand’s impact on modern family travel and its commitment to making trips with little ones easier through its VRBO collaboration. These moments reflect the long-term storytelling and strategic positioning that help brands stand out in competitive spaces.
We also celebrated industry recognition through standout media features, including Totter + Tumble’s coverage in Vogue — a moment that positioned the brand at the intersection of design, lifestyle, and family living. These types of placements elevate brands beyond product, reinforcing their relevance within larger cultural and consumer conversations.
Together, these wins represented more than just headlines — they signaled sustained visibility, trust, and meaningful growth for the brands we’re proud to support.
4. Growing Our Roster of Experts & Thought Leaders
In 2025, we continued to expand our expert representation, with a particular focus on health, wellness, business, beauty, and lifestyle — moving beyond traditional brand storytelling and leaning into thought leadership.
We were excited to welcome new experts including Abbie Schiller, Dr. Andrea Colon, and Robin Barrie Kaiden, supporting them through podcast interviews, media quotes in publications like British Vogue, Real Simple, Food & Wine, Good Housekeeping, The Everygirl, Glamour and more, and opportunities to share their expertise in meaningful, accessible ways. Beyond media wins, we loved building genuine relationships with these experts and learning alongside them throughout the year.
At the same time, we continued to support long-standing thought leaders such as Janet Rae Orth, Fran Maier, and Dr. Haley Parker, helping them maintain consistent, confident visibility across their respective spaces.
Helping credible voices show up authentically in the media remains a core part of our work — and this year’s growth reflected that commitment in a powerful way.
5. Celebrity & Influencer Moments That Made Us Smile
From thoughtful gifting to organic social moments, 2025 delivered some truly memorable celebrity and influencer highlights. Our team curated intentional gifting experiences that aligned with each brand’s identity, creating authentic buzz and meaningful exposure. Highlights included social posts from a variety of high-profile recipients — including Josh Peck, who shared the Chicco Mini Bravo Liteway Stroller on social — helping amplify the products in fun, organic ways. Bachelor Nations, Andi Dorfman, highlighted a MORI swimsuit during her family vacation, and social media’s darling, Campbell Puckett (Pookie), showed off her new MORI pajamas…
These moments reflected our ongoing strategy of connecting brands with influencers and celebrities in ways that feel natural, memorable, and aligned with their audiences, proving that thoughtful gifting can create real-world impact beyond traditional placements.
Looking Ahead
As we close out 2025, we’re incredibly grateful for our clients, partners, and team who made this year what it was. These moments are the reason we’re excited to keep building, evolving, and pushing what’s possible.
If you’re ready to join the GSPR roster, we’d love to meet you — reach out to schedule a complimentary consultation and see how we can help you or your brand earn the awareness it deserves.
Here’s to carrying this momentum into 2026 and creating even more moments worth celebrating!